Ainsworth Teams Up With iSoftBet

Ainsworth is one of the leading poker machine manufacturers in the Australian gaming market, and has recently expanded into the online casino world. To help the company reach more potential customers, Ainsworth has teamed up with iSoftBet who will include the developer in its Game Aggregation Platform.

“We are constantly looking to grow our product offering with high-quality content, and partnering with Ainsworth is a true testament to that,” says iSoftBet Head of Business Development Michael Prober. “Ainsworth is among the world’s top-performing providers, and it’s a real coup for us to be able to offer its games to our customers.”

The Game Aggregation Platform is a distribution service operated by iSoftBet which ensures that games from various developers are available at a wide range of online casinos. Ainsworth will benefit tremendously by being a part of this network, as players at over 30 online casinos will have access to 20 different titles from Ainsworth.

This new deal will really expand Ainsworth’s reach in the international online casino market. Players who have wagered on Ainsworth pokies in Australian clubs and casinos will now be able to play these same games from virtually anywhere – whether they are at home or while on the go.

Ainsworth has its sights set on the European online gambling market. The industry overseas continues to boom as more and more countries legalise the activity, so there is plenty of opportunity for Ainsworth to appeal to a new audience.

“We are excited Ainsworth’s land-based casino slot games are now available to iSoftBet’s operators and look forward to growing the online business with our latest innovative games,” says Ainsworth GM of Online Operations Jason Lim also commented.